Why do people like text messages?

This is a very interesting question… why do people text message instead of just calling? To those that use text messaging all the time, the answer is obvious. It is obvious to a point that they don’t even think about it. So, what are some of the common reasons for it?

1) Cheaper than calling.

2) Short and to the point.

3) Does not require real time attention.

4) Conversations/Messages can be stored and looked up later.

There are probably a few other good reasons that can be brought up in support of using text messaging vs calling. But, in terms of classification, I think it would make sense to group chatting, text messaging and emailing into one category. If both parties in a conversation own a BlackBerry/Smart-Phone, is there a real big difference between a text message and email? Well, sure a text message has a maximum length… but, at the end of the day, they are pretty much the same thing. In terms of chatting, if both parties in a conversation have the same messenger on their mobile phones (for example: BlackBerry Messenger or Yahoo/MSN or AIM), is there a big advantage to using text messages or even email to chatting? The answer is that while there are probably small advantages/disadvantages to each approach, at the end of the day, they are all pretty much the same thing…

Why am I even attempting to compare these options?

Well, recently I learned about a company called 3JAm… you can check them out here: http://www.3jam.com/

3Jam takes SMS from a two way conversation and can turn it into a multi-way conversation (like group chat, or group email). Interesting concept… Obviously, if everyone had a smart phone, this wouldn’t be all that interesting… because everyone doesn’t, it does sound like a very interesting idea and could work out very well… So, essentially, 3Jam is trying to add to SMS features that it lacked (i.e. a reply to all function). So if SMS, Email, and Chat all end up having the same features, why would one use one over the other? At the end of the day, is there a difference? not really. I think the most important thing is to have a means by which to communicate with as many people as possible. Currently, SMS is the means of communications that works on all mobile phones. Congratulations to 3Jam for intelligently identifying this :)

Aydin.

Posted By: Aydin Mirzaee


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This entry was posted on Sunday, September 23rd, 2007 at 9:47 pm and is filed under Consumer Behavior. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Why do people like text messages?”

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