http://www.beunreasonable.org/2008/11/06/selling-benefits-and-not-features/ » Aydin Mirzaee's Take on the World Tue, 23 Mar 2010 22:41:19 -0700 http://wordpress.org/?v=2.8.3 hourly 1 http://www.beunreasonable.org/2008/11/06/selling-benefits-and-not-features/comment-page-1/#comment-285 Ian Graham Fri, 07 Nov 2008 04:04:48 +0000 http://beunreasonable.wordpress.com/?p=152#comment-285 Hey Aydin, I used to call this feature spew. Often sales people are so excited to tell you all about have great their product is. Frankly "who cares" the approach as you suggest is "what's in it for them". figuring out what is more important to the customer and how to solve "their pain" will get you a sale far faster than "how great I am". Hey Aydin, I used to call this feature spew. Often sales people are so excited to tell you all about have great their product is. Frankly “who cares” the approach as you suggest is “what’s in it for them”. figuring out what is more important to the customer and how to solve “their pain” will get you a sale far faster than “how great I am”.

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