Archive for Sales

Are Technical Sales Reps Bad for Sales?

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Over the last few years, I’ve noticed something interesting when thinking about the way technical vs not-as-technical sales people manage to sell to customers. This is not to say that one sales person is better than the other but rather to say that in some situations it’s better to have a technical vs non-technical person [...]

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Sales Lessons from Mexico – Part II

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This is a continuation of cool sales techniques that I observed on my trip to Mexico (read part I here)…
Purple Cow Technique: We were walking around and, out of nowhere, little kids (5-10 years old?) would start following us while waving whatever it was that they were selling.You don’t usually see that sort of thing [...]

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Sales Lessons from Mexico – Part I

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I recently came back from a week long trip to Cancun and amongst the interesting things I observed were the sales tactics being used by the street vendors there.
When I asked one of the vendors how much an item was, he didn’t say anything at first. He handed me the item and asked me if [...]

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Selling Benefits and Not Features

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Ever since we finished v1.0 of our products at Chide.it about 3 weeks ago, we’ve been on the ground selling to customers. It’s tremendous fun to see how your products make a difference in people’s lives!
Something that has been very helpful to us thus far is a change of approach in our sales presentations. In [...]

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