Posts Tagged ‘chide.it’

Ever since we finished v1.0 of our products at Chide.it about 3 weeks ago, we’ve been on the ground selling to customers. It’s tremendous fun to see how your products make a difference in people’s lives!

Something that has been very helpful to us thus far is a change of approach in our sales presentations. In the beginning, we focused a lot on what ReviewRoom (our document collaboration software) was capable of. In other words, we kept outlining the features that the tool had. The customers would then have to figure out for themselves how this tool would be useful day to day in their businesses.

After analyzing the the first series of presentations that we conducted, we realized that it’s not about the features and the power of the tool but, but rather the impact the tool will have on people’s businesses. It’s not even about the general impact, but rather the specific impact that it will have for the customer who you are presenting to.

The best way to approach these presentations, as we’ve realized, is to understand specifically how people conduct their processes today. If possible, it would be great to get the customers to admit to some of the frustrations that they experience in the process today. Armed with this information, you can then tell them about the benefits that your product will have for them. Once the customers are convinced that the benefits are worth it, they are already convinced that a product that would give them those benefits would be worth investing in. Then, of course, you can show how the features your product already has helps the customer get the benefits you sold them on.

p.s. yes, hindsight is 20/20

Today is an interesting day. We’ve announced on the bOK corporate blog that we are shutting down the service effective October 31st, 2008. First and foremost, thank you to all customers and supporters of the system. If you were a customer and you still had money on your account, please do email info@bOKnow.com in order to be reimbursed.

Amin, Sam, Pooya, and I have had a great time working on bOK. From the very beginning its been one of the most interesting experiences we’ve ever faced. We learned a lot in the process and I will have to put up another post in the future (or perhaps series of posts) telling the “inside” story of bOK

The good news is that we are all now working on Chide.it. We all believe that there is a big transition occurring in the industry today. We think that all desktop software will evolve into web software. This is a big opportunity, one that we can’t miss out on. We’re working actively to take part in this revolution and hope we’ll be able to serve you at Chide.it. Stay tuned for more updates as we progress. Many exciting things are happening and we can’t wait to share them with you all.

Best Regards,

Aydin.

As some of you may know, I’ve recently started working on a startup company called Chide.it. I’ll write more about Chide.it and what we’re up to in some future blog posts; but, if you want to be amongst the first to see a demo of our first 2 products and you happen to live in Ottawa, you’re in luck!

Tonight is DemoCampOttawa10!. DemoCamp Ottawa is a grass root tech event where a few startups get together to show to the local community what they’ve been working on. We are participating in tonight’s event and it should be lots of fun.

If you are in town tonight, make sure to attend this event. You’re sure to have a great time!

Here are the details:

Here are the presentations:

1. Sixent - multi-profile social networking platform for sharing your life differently online
2. FixIt Ottawa - upcoming local problem reporting tool
3. Thinteknix - Communication / Computing solutions for SMB
4. GiftMyList - A private gift exchange (a demo login will be available soon!)
5. Chide.it - Will be showing two products: fluidSurveys.com andReviewRoom
6. Gazaro - Find the biggest sales!