The best part is that ReviewRoom doesn’t stop at just helping you accept applications on your website, it also helps you review those applications (with a group of reviewers) and helps you make decisions on them (i.e. who should win the competition? who should get the grant?).

What is so great about ReviewRoom v2.0? For one thing, we’ve taken all of the feedback that we’ve gotten from a variety of customers:

Carleton’s Foundry Program
TiEQuest
New Ventures BC
Forty Under 40
uOttawa EIEF
Ottawa Community Loan Fund
Impact
and much more…

We’ve incorporated all of the feedback and this new version is truly impressive. Further to this, customers will now be able to modify their competitions on the fly and even create their own competitions without ever having to talk to us… They could just set up the rules themselves. Impressive? We think so. We’re looking forward to this new launch…. will put up another post when it’s ready.

Aydin.

Ever since we finished v1.0 of our products at Chide.it about 3 weeks ago, we’ve been on the ground selling to customers. It’s tremendous fun to see how your products make a difference in people’s lives!

Something that has been very helpful to us thus far is a change of approach in our sales presentations. In the beginning, we focused a lot on what ReviewRoom (our document collaboration software) was capable of. In other words, we kept outlining the features that the tool had. The customers would then have to figure out for themselves how this tool would be useful day to day in their businesses.

After analyzing the the first series of presentations that we conducted, we realized that it’s not about the features and the power of the tool but, but rather the impact the tool will have on people’s businesses. It’s not even about the general impact, but rather the specific impact that it will have for the customer who you are presenting to.

The best way to approach these presentations, as we’ve realized, is to understand specifically how people conduct their processes today. If possible, it would be great to get the customers to admit to some of the frustrations that they experience in the process today. Armed with this information, you can then tell them about the benefits that your product will have for them. Once the customers are convinced that the benefits are worth it, they are already convinced that a product that would give them those benefits would be worth investing in. Then, of course, you can show how the features your product already has helps the customer get the benefits you sold them on.

p.s. yes, hindsight is 20/20